Sunday, 15 April 2007

Downloads by Country - bit of a surprise!!!

When I did this analysis I was really surprised - I could not believe it was right! The countries seem so random - is it statistically significant? Read on and make up your own mind.
I took 120,000 mobile phone download log entries from our EyeMags mobile wap site ( I found the country from the ip address sent from the phone using InetAddressLocator. EyeMags is a C2C content creation tool for users to create their own magazine applications for mobile phones and share these with their friends. Its highly graphical with pictures and text and in the 6 weeks the service has been live the content has gravitated towards "girlie" type content. Although there are examples of all types of content on the system the "girlie" type content is dominating the downloads. The service is incredibly popular and we have now passed through a third of a million downloads. It could be argued that the high download content countries are those that are interested in "girlie" content but I would still argue that these are the countries that are leading countries for the Mobile Internet and in particular for Mobile application downloads.
Are the result statistically significant? Certainly the top 10 countries seem to be and its still quite surprising that to see Indonesia and Romania there. We knew about that India and South Africa were big but did not realise India was a significantly bigger downloader than the US.
However, whether or not the Maldives with 1000 downloads is the 20th country in the world for Mobile Internet application downloads could be seriously questioned. Reality is that we do not have enough data for the lower countries yet.
We've actually had downloads from 133 different countries. China is a position 33, Italy at 40 and Finland at 41 (all these with ~600 downloads each). We probably need to see how these change with time to see how realistic these figures are.

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