Saturday, 28 April 2007

Mobile Internet Growth Map Video

I was looking at the Internet World Map and immediately wondered if the Mobile Internet is different.

We have the data- even better is that with Google Analytics running against our webserver we can make a video of how the growth of our service of Mobile Internet world has grown over the last 8 weeks from the UK outwards whilst we've grown from zero to 1/2 million downloads.

The Mobile Internet IS different - there seems to be a band of usage across Europe through the middle east, India and into Asia. Although usage is high in the US it is much more significant on the fixed Internet.

Sunday, 15 April 2007

Downloads by Country - bit of a surprise!!!

When I did this analysis I was really surprised - I could not believe it was right! The countries seem so random - is it statistically significant? Read on and make up your own mind.
I took 120,000 mobile phone download log entries from our EyeMags mobile wap site ( I found the country from the ip address sent from the phone using InetAddressLocator. EyeMags is a C2C content creation tool for users to create their own magazine applications for mobile phones and share these with their friends. Its highly graphical with pictures and text and in the 6 weeks the service has been live the content has gravitated towards "girlie" type content. Although there are examples of all types of content on the system the "girlie" type content is dominating the downloads. The service is incredibly popular and we have now passed through a third of a million downloads. It could be argued that the high download content countries are those that are interested in "girlie" content but I would still argue that these are the countries that are leading countries for the Mobile Internet and in particular for Mobile application downloads.
Are the result statistically significant? Certainly the top 10 countries seem to be and its still quite surprising that to see Indonesia and Romania there. We knew about that India and South Africa were big but did not realise India was a significantly bigger downloader than the US.
However, whether or not the Maldives with 1000 downloads is the 20th country in the world for Mobile Internet application downloads could be seriously questioned. Reality is that we do not have enough data for the lower countries yet.
We've actually had downloads from 133 different countries. China is a position 33, Italy at 40 and Finland at 41 (all these with ~600 downloads each). We probably need to see how these change with time to see how realistic these figures are.

Thursday, 12 April 2007

300K downloads already!

I was predicting we would get to 300K downloads on Saturday but its crept up on us earlier than expected. Also we're seeing more registrations from publishers and the magazines they're publishing is more varied - great news. And what more we now have 20K votes to play with so may be I'll be able to do that further phone analysis earlier than I expected.
May be it was the mention in TheRegister that did it.

Wednesday, 11 April 2007

TheRegister discusses EyeMags

TheRegister has talked about EyeMags - see their site for details.

They correctly described us as supporting lots of handsets but said our content was "patchy". Come on you content generators start filling in our patches!!!

Also see the Nokia blog on the same subject.

Voting leads to surprising results

The new Voting functionality has been live to 2 weeks now and we're starting to get some interesting data.

When we collect the vote we get the handset type and I quickly noticed some handsets were getting better votes than others (albeit for the same magazines). So I did the analysis in the graph below to see which handset manufacturers got the best votes and here it is. It's based on 10K votes over the last 2 weeks (generally ~20% of downloads result in the user looking for another eyemag in which case we ask them to vote on the one they came from). It may be unfair on LG (as it only had 70 votes in the result set), but I think it is generally accurate and in a few weeks I'll run it again and post the results here. When I have more data I suspect I will be able to break down by handset models as well.

10/4/2007 - Further analysis now we have >15K votes Nokia are still clear winner over all other phones and the ranking remain the same. We need to understand why the perception of Nokia users is that EyeMags appear better. When I have even more data I will break this down further by model to try to understand the reasons for this better.

Monday, 9 April 2007

1/4 Million downloads in a month

So the exponential rise continues with no signs of a let off.

Today is our first month aniversary and we've reached a 1/4 Million downloads. Now the question we're asking ourselves is when we get to a million?

Sunday, 1 April 2007

Club Eye is Launched

We want everyone to create great EyeMags and to see their popularity grow through downloads. So we've created "Club Eye". Basically the club has 10 levels and you move up the levels as your downloads grow. To get lots of downloads you need good quality EyeMags people like, because the downloaders are now starting to look at the votes not just the number of downloads.
The club has 10 levels and if you have a high level you will get access to the cool features we're adding before everyone else. The list of Club levels are in the at the eyemags share page.
Let us know what you think about Club Eye using feedback or comments here.