Sunday, 28 February 2010

The future of Magazines

I've just watched a programme I now watch weekly called "The bottom line". It's available in the UK as a video but in the rest of the world it's a podcast only but well worth listening too. It's very clever in that every week they have 3 business leaders from different industries but with a balance and mixture helps complete the true story that Evan Davis the presenter is trying to convey. This week they talked about outsourcing and the magazine industry and they had the Head of O2 UK (Ronan Dunne), the CEO of Future Publishing (Stevie Spring) and the CEO of First Source an Indian outsource company (Ananda Mukerji).

I was fascinated by what this mixture of people would say about the magazine industry and in particular Evan's question to Stevie on how she thought the magazine industry would look in 10 years time.

So the answer from Stevie was surprisingly honest: she did not know but they would try lots of business models, but she still thought that physical magazines would exist on the shelves and said that magazines needed to be "keepable", "portable" and have "serendipity". The answer from Ronan was he thought there was a great compliment between online and physical magazines. For me, Ananda's answer was even more interesting; he said that in India people were not using the fixed Internet with only 12M users but there were 450M users using their phones and that the interest in magazines was becoming more of a microcosm; more granular.

I loved these answers because for me they answered it perfectly but did not quite come to the conclusion I would make. For me it's obvious what will happen and they nearly got to it but did not quite get there. Increasingly, over the next 10 years, people will be using mobile devices to read magazines - in the west this will be devices such as Internet tablets and high end smartphones but in places like India it will be all models of mobile phone.

Of course, in 10 years, in India, the smartphone will be the low end device for magazine consumption anyway. These magazines will be "keepable", "portable" and have "serendity" because they will be delivered by tiny apps (hopefully using our own EyeMags technology); they will be physically on the phone and they will in many case be purchased using micro payments systems such as premium SMS or appstores. This is not the online website technique they thought they were talking about. Online websites will continue to exist as complimentary multimedia to the "keepable" and "portable" magazines which themselves will be delivered content applications delivered to the mobile device.

And it will be which will be one of those delivering this technology to all models of phones in all parts of the world as it is already doing so today.

A great programme well worth listening too.

Saturday, 27 February 2010

Great review of EyeMags by Technorati

Technorati business section writers Bizcats voted EyeMags as "best small business pick" and wrote a great review/video of how to use it.

Tuesday, 2 February 2010

Professional Publisher features added to EyeMags

EyeMags (, the mobile content app generator for all mobile phones and devices, announces “EyeMags Pro” today. “EyeMags Pro” is designed for the professional publisher. It enables the professional publisher to brand their apps within the builder user interface.

EyeMags allows publishers to create apps on the EyeMags website, which can then be downloaded onto mobile phones. Thousands of free apps are available for downloading. EyeMags have previously targeted the home user, but is now focusing its attention on the professional user. The CEO, Robin Jewsbury, said "Within the EyeMags app builder professional users can now define their own “theme” which totally defines all the branding elements within the application. These themes can be applied to multiple magazines so specific branding can be quickly applied to groups of magazines. Magazines can now have a separate graphical cover, product name and a defined icon. They can also fully define the “about” text and urls in the app. EyeMags is unique in that it currently supports virtually all phones including Java capable phones, iPhone, most smartphones, as well as lower end phones. What’s more we intend to support the iPad by the time it is released in March. This means that EyeMags Pro magazines will be available for the majority of phones and other mobile devices. We believe we’re the only company that is able to do this”.

To start using the professional capability, publishers must join the “Pro Club” for $999 and then can purchase licenses for $49 per app. This is a great deal cheaper than what similar companies are charging.

All this is in addition to the previous announcements in December when EyeMags announced a complete whitelabel capability for companies wishing to re-brand the whole of EyeMags. For an example of it being implemented at Also in December e-commerce links were released and these are available in pro magazines within all the published stories. E-commerce links enable click to call, click to sms, click to feedback, click to map, and click to video capabilities.

Also released today are 2 videos explaining how the new capabilities are used. The first is an overview and the second is more detailed. Within the second video there are details of a promotion code which enables users to produce a pro-magazine for free (for non commercial use), so they can try before they buy.

The overview video is at:

The detailed video of how to create the graphics elements is at: